Tempest Voice - Online advertising news from Tempest Media

Tempest Partners with Business Spectator

Tempest is pleased to announce it has secured the exclusive advertising representation rights for www.businessspectator.com.au the leading independent website on financial and business in Australia.  Business Spectator is the brain child of Publishing Guru Eric Beecher who has teamed up with the KGB being Alan Kohler, Robert Gottliebsen and Stephen Bartholomeusz; arguably 3 of the most respected business journalists in the country.

“We think BS is the missing piece to the Tempest portfolio of premium independent publishers.  The unique and credible content on BS will enable us to answer briefs for some of the most highly sought after audiences online consisting high net worth individuals interested in business and finance news.  BS already has almost 200,000 Uniques a month, making it the perfect place for advertisers like banks, telcos, prestige cars, travel and investment products” says Monique Talbot, CEO of Tempest Media.  Tempest Media represents premium publishers such as Carsales, Ticketek, Seek, Coles Online, AOL, and the Glam Media Network.

“With foundation sponsors Qantas, Fosters and Macquarie Bank already on board, we feel we have a very compelling offering for online advertisers in Australia.  The high quality of the content teamed with the high quality of the audience should make this site a “must buy” for advertisers looking for an AB audience in the Australian digital space. ” says Talbot.

Tempest Partners with AOL and Glam Media

Tempest Media is proud to announce the addition of two huge global brands to its stable in 2008. Glam Media, a network of over 450 global sites dedicated to a female audience with a global reach of 43 million unique visitors and AOL, one of the most recognized and trusted brands in the world with access to 2.5 million Australians across it's network.

The Page View is Dead Long Live Engagement!

Earlier this month Nielsen Net Ratings announced (press release) that it will focus on 'time spent on site’ as its primary measurement for audience engagement and site popularity.

While this may not entirely spell the end of the Page View, it will definitely take more of back seat as advertisers move to align themselves with sites that engage and retain audience attention.  “Is it better to have 10,000 people spending a minute interacting with your brand than 100,000 exposed to it for 10 seconds?" OMD’s managing partner, Leigh Terry as quoted in SMH.

Thursdays article Google, ninemsn may face revenue loss as advertisers click with time online highlights some of the potential outcomes of this important shift in focus.

Monique Talbot, the chief executive of online ad sales company Tempest Media, said Seek, eBay and Carsales all stood to benefit from the shift. "We've been banging on about engagement for a long time. But now it seems that they are listening." She said advertisers had not been using time spent as a buying lever. "Now they are realising that they are not just buying a click but learning the value of it."

The big questions here are, ‘How long will it take for this to have a meaningful impact on media buying behaviour?’ and ‘Which agencies will lead the way?’

Related Voice posts:

• Page View Metric RIP
• Two More Interesting Posts on the Page View Metric 
• Ajax & the page view metric?

Tempest Media Introduces Prodigy Online

We are really excited here at Tempest Media to introduce you to our latest offering, Prodigy Online.

Prodigy Online is a new network of online publishers and has been set up to cater for the ever increasing demand to reach specific targeted audience sectors. Prodigy is a fast growing network, in which 45 niche sites currently reside.

Advertisers can choose to advertise by Run of Network, Run of channel (e.g. Sport and Recreation, Small Business etc), Run of segment (e.g. Males, 25-39 year olds) or by specific site. One particularly strong channel within the network already is Small business (SME's) with 5 sites dedicated to this hard to reach audience.

If you'd like more info visit www.prodigyonline.com.au or contact Ruud Spierings on 02 8257 6590.

New Melbourne Office

Have you heard? Tempest Media Group now has offices in Melbourne. We are very pleased to announce the appointment of Shayne Orbell to head up the team down south. Coming to us from Ford’s interactive/online marketing team Shane brings with him six years’ of automotive experience, a familiarity of the Tempest site portfolio and most importantly, being a Melbournian himself, first-hand knowledge of the local language and strange customs of this 'AFL crazy' town. Welcome to team Shayne!

Click here to view the Melbourne Office Contact Details.