Young men 18-35 are one the toughest demographic to get a response from, let alone reach. The value of such an audience, however, is huge. Sport is the obvious common factor to target and engage this diverse set of individuals.
OzTips.com is Australia’s largest free sports tipping website covering NRL, AFL, Super 14, Premier League, A-League, Basketball, Cricket and more. 75% of the registered users on the OzTips site are male; 26% are between the ages of 21 to 30 and 22% are between the ages 31 to 40.
What better way to do deliver your message by integrating it into a site with around 500,000 unique browsers and 15,000,000 page impressions for the month or by placing it straight in the inbox of around 210,000 sports fans in a Tip Reminder on a Thursday morning?
