The first month of the new Coles Online Site has been a great success for consumers and advertisers alike. The new-look easy to use online grocery shopping portal is based on a successful international model. This is the first site of its kind to handle the scale of the Australian market and will be undergoing rapid growth of its customer base and delivery areas during 2008 and 2009.
The highlight of the new site has to be the click-to-buy unit which is the most effective way for FMCG advertisers with their products featured on Coles Online to drive sales. The unit is very well placed within the sites browsing experience, appearing as a helpful hint to shoppers when looking for complimentary goods and gives the appearance of intelligent site integration as opposed to advertising.
More generally the site offers a terrific way to access primary grocery buyers that are prepared to spend 5-6 times more on their online basket than in-store. However, the Tempest-Coles relationship allows advertisers great possibilities to manage online and offline campaigns together. These include display, email, sampling, direct mail and store activity opportunities.
Yes, but it takes Forever to Shop and this 'estimated' final price is just crazy! I don't want a quote on my food, I want a final price. A few times I've ended up paying more than I thought I would. Have a look at www.Fooddirect.com.au that's were I go in Brisbane for online groceries
Posted by: Sarah C. | November 13, 2008 at 03:18 PM