Tempest Voice - Online advertising news from Tempest Media

Netshelter Growth and Performance in 2008

NetShelter Technology Media now ranks number one on the list of comScore Media Metrix's Technology News Web Properties, outranking previous segment leader CNET. NetShelter reaches eight percent of the total US online audience — 15.3 million unique visitors a month. It launched in 2006.

Locally NetShelter ranks just behind CNET in second position reaching 9.6 percent of the total AU online audience with 1.1 million unique visitors a month.

NetShelter pioneered the concept of the vertical media network and is the world’s largest vertical network of highly targeted niche technology content websites, bringing together highly influential voices in the technology industry across more than 150 websites. The websites are grouped into 5 main content categories IT / IS Management, Developers, Tech Consumers, Mobile and Gamers.

Australian advertisers have appreciated the opportunity to reach highly engaged audiences that fit into these categories. In Q3 of this year campaigns from a Consumer Electronics Retailer and Mobile Handset Manufacturer achieved outstanding results building traffic and awareness to their products.

 

Tempest Media in Queensland

Tempest Media is pleased to announce the opening of a Queensland office, following its business success this year. The office will be headed up by Lukas Temple lured back to the fold from ninemsn.

Queensland is a very exciting prospect for digital media. It’s a market we have been allocating increasingly more resources to over the past few years, particularly with its growing emphasis on digital. We believe Queensland is an integral part to our evolution and an ideal place to be opening our third major centre which gives us a comprehensive presence in the three biggest advertising markets.

Lukas returns to the Tempest fold after a 9 month stint at ninemsn’s mobile and mainstream display sales businesses. He was previously Senior Account Manager for 2 years. We are delighted to welcome Lukas back to Tempest. He has several years of digital sales and media experience and is highly regarded within the industry. We look forward to working closely with Lukas to achieve our objectives in Queensland and have no doubt he will be an asset to the team.

Coles Online Relaunch a Success

The first month of the new Coles Online Site has been a great success for consumers and advertisers alike. The new-look easy to use online grocery shopping portal is based on a successful international model. This is the first site of its kind to handle the scale of the Australian market and will be undergoing rapid growth of its customer base and delivery areas during 2008 and 2009.

The highlight of the new site has to be the click-to-buy unit which is the most effective way for FMCG advertisers with their products featured on Coles Online to drive sales. The unit is very well placed within the sites browsing experience, appearing as a helpful hint to shoppers when looking for complimentary goods and gives the appearance of intelligent site integration as opposed to advertising.

More generally the site offers a terrific way to access primary grocery buyers that are prepared to spend 5-6 times more on their online basket than in-store. However, the Tempest-Coles relationship allows advertisers great possibilities to manage online and offline campaigns together. These include display, email, sampling, direct mail and store activity opportunities.

Tempest Partners with Business Spectator

Tempest is pleased to announce it has secured the exclusive advertising representation rights for www.businessspectator.com.au the leading independent website on financial and business in Australia.  Business Spectator is the brain child of Publishing Guru Eric Beecher who has teamed up with the KGB being Alan Kohler, Robert Gottliebsen and Stephen Bartholomeusz; arguably 3 of the most respected business journalists in the country.

“We think BS is the missing piece to the Tempest portfolio of premium independent publishers.  The unique and credible content on BS will enable us to answer briefs for some of the most highly sought after audiences online consisting high net worth individuals interested in business and finance news.  BS already has almost 200,000 Uniques a month, making it the perfect place for advertisers like banks, telcos, prestige cars, travel and investment products” says Monique Talbot, CEO of Tempest Media.  Tempest Media represents premium publishers such as Carsales, Ticketek, Seek, Coles Online, AOL, and the Glam Media Network.

“With foundation sponsors Qantas, Fosters and Macquarie Bank already on board, we feel we have a very compelling offering for online advertisers in Australia.  The high quality of the content teamed with the high quality of the audience should make this site a “must buy” for advertisers looking for an AB audience in the Australian digital space. ” says Talbot.

Glam Audience Continues to Grow

Over the past six months, an average of 70,000 new unique Australian women per month have been turning to the Glam Network for their news on lifestyle and living.

Over the period of a month Glam now reaches 768,000 unique Australian women and generates more than ten million page views.

With Glam Media you can be assured that your campaign will:

• reach large numbers of savvy, affluent and intelligent women.
• be positioned amongst deep, trusted and credible content of some 450 publishers that speak to every age of every woman.
• deliver great, measurable results for advertisers.

Glam offers the convenience of an ad network combined with the benefits of 'targeted context' within quality women-oriented web sites.

Looking to exclusively target women? ...with Glam you can!

Catch Me If You Can!

Young men 18-35 are one the toughest demographic to get a response from, let alone reach. The value of such an audience, however, is huge. Sport is the obvious common factor to target and engage this diverse set of individuals.

OzTips.com is Australia’s largest free sports tipping website covering NRL, AFL, Super 14, Premier League, A-League, Basketball, Cricket and more. 75% of the registered users on the OzTips site are male; 26% are between the ages of 21 to 30 and 22% are between the ages 31 to 40.

What better way to do deliver your message by integrating it into a site with around 500,000 unique browsers and 15,000,000 page impressions for the month or by placing it straight in the inbox of around 210,000 sports fans in a Tip Reminder on a Thursday morning?

Reach Over 700,000 Glam Australian Women

Glam.com is a network of over 450 global sites dedicated to a female audience. Glam features deep, trusted and credible content that speaks to every age of every woman.  Over 700,000 Australian women visit the Glam network each month.

The Glam Network extends your reach through editorially-selected fashion, celebrity, beauty and lifestyle blogs and sites. Glam’s partners are trendsetters, opinion-makers and active fashion, style and celebrity editors, we like to call them ‘Passionistas’.

Globally Glam attracts premium advertisers such as Gucci, Guerlain, YSL, Nine West, Garnier, Max Factor, Olay, Apple, Clinque, Dove, Gillette, Kellogg’s, L’Oreal, Nivea, Kraft, Samsung, Universal Pictures and Kimberly Clarke, Ford, Masterfoods, Nestle, Coca Cola, Johnson & Johnson, just to name just a few!  Glam creates editorial and high impact ad placements for fashion events, entertainment awards and product launches.

Take Your Brand Off Road and Exploroz

Exploroz.com is the perfect avenue to get your brand amongst the knowledge leaders and influencers of Australia’s outdoor explorers.

As Australia's leading 4WD, touring, camping and adventure recreation site. The site’s features encourage serious outdoor recreationalists to share their experiences and knowledge. There is a strong community and family orientation amongst the audience.

With Winter being the peak season for those exploring our great sunburnt country, Autumn sees peak traffic to the site.

Ticketek Embraces Advertisers

Australia’s number one entertainment events site just got better for users and for advertisers.

With the introduction of its new site in February Ticketek have added an artillery of features specifically designed for advertisers that are now available at your request. These include:

• Powerful targeting (event, genre, region and zone), we can build an event profile to match almost any targeting criteria such as age, gender, income, entertainment preferences and geographic location.
• High impact ad units:
  - 300x250
  - 728x90
  - 160x600
• Rich media capabilities (Expanding, Video, Floating, Transparent OTP).
• Premium Integrated placements.
• New email templates.

Ticketek is one of the most recognized and trusted brands in Australia with a customer base of over 6 million people. Over the period of a month Ticketek commands a captive audience of over 1.1 million viewers and 1.2 million email subscribers, offering advertisers a powerful medium with which to communicate with entertainment enthusiasts that have a high propensity to spend.

Tempest Partners with AOL and Glam Media

Tempest Media is proud to announce the addition of two huge global brands to its stable in 2008. Glam Media, a network of over 450 global sites dedicated to a female audience with a global reach of 43 million unique visitors and AOL, one of the most recognized and trusted brands in the world with access to 2.5 million Australians across it's network.